Don Ressler is an American entrepreneur, who is the mastermind behind some of the biggest fashion startups in the country. Mr. Ressler co-founded and was the Chief Executive Officer of FitnessHeaven.com. He also served as the companies President. In 2001, Don Ressler sold the company to Intermix Media. He then partnered with Adam Goldenberg, who is the Chief Operating Officer of Intermix to create Alena Media. Alena Media became a performance and e-commerce division that gave Intermix’s only profit. In 2005, News Corp acquired Intermix but the corporation ignored Alena Media, the company Ressler and Goldenberg worked hard on. Both Don Ressler and Adam Goldenberg left to pursue other things. Don Ressler and Adam Goldenberg then started Intelligent Beauty.