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Fabletics

An online athleisure subscription box service retail company that specializes in athletic wear. In addition to the ecommerce site, Fabletics has recently opened 18 brick and mortar stores.

Startup , United States, Subscription Businesses, Retail, Specialty Retail,

  • Business Overview

    Fabletics is an online retail business focused on athletic wear and "athleisure" that uses a subscription model. Spokesperson Kate Hudson has taken an active role as a champion of the brand and has recently been joined by Demi Lovato who created her own line focused on empowerment and positive body image. Fabletics recently extended their sizing to carry 1x-3xxx to promote the inclusive culture the brand was built on.

    Fabletics has seen such success as an ecommerce site that the company expanded to 18 brick and mortar stores around the country.

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  • Product development stage

    Full Product Ready

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