U.S.B. by Tae R. LLP

--------The Supposed Beginning of U.S.B---------
Initially, we had wanted to be a One-Stop Customer Relationship Management SaaS provider, fairly similar to what Marketo or Hubspot is doing. But as the numbers of CRM/ marketing automation service providers are on steep rise.

We sat and had coffee, while allowing our blessing in disguise fell on our laps. Without forgoing any efforts that was put in initially to create what we had wanted to.... We caught a glimpse of 'craziness'.

--------The Actual Beginning of Actualizing a No Ordinary Beginning of U.S.B.--------
U.S.B.'s believes in transforming Salespersons' sales figures into the By-Products*^ off selling's efforts, through using utilizing U.S.B's platform wisely , while the Salespersons could be reading up on the latest features of a new launched. No nonsense, trial & tested, & with good cause at heart. We have decided to cast "No pain No gain" aside for now.

Hence, U.S.B.'s business idea is 160-degrees tweaked to become a sales automation/ one stop SaaS provider BUT WITH more fun, more analytics, way more free time, and lots of love to be spread around. We call our MaaS/ SaaS/ Marketing Automation/ Med-Tech (we can't find a category that fits, can we call ourself "BMMS" or "ASMM"?)- Co-propagative Rapport Management...

A duo who believes that the world right now, lies in the hands of the rapidly changing technologies. Info-Communication and Technologies was deem to serve as support role in our lives not too long ago, has 'sneakily' and swiftly shift itself to the current innovations at forth front role.

Rayniee has always been intrigue by the wonders of IT, mathematics, statistics, and science, mysticism, occults and various religions.
Role= Brains

Hellen wears no Prada, God-fearing, fairly quiet, and buries her wisdom deep down somewhere in her. Hellen finks away fireflies pretending to be aha-moments, hence saved us a lot of precious time, if we were to dwell on those fireflies.
Role= Devil's Advocate

Rayniee, has about 7 years of selling experience as broking representative, investment advisor, sales agent and as an assistant sales managerial.
She have had a feel of how a CRM was like when she was working in financial intuitions for that 7 year. Rayniee finds it hard to conceptualized her client's total 'assets under her management' as she had to open several systems to view and cross-reference them- to make things worse, some were live updated details, some were not. Her passion for sales is what puts her on fire to create a Co-propagative Rapport Management system, as Rayniee strongly feels that a salesperson's priority should be canvassing prospects, selling and building rapport, and tidying up clients' portfolio via individual legacy systems was Rayniee's hindrance.

With Hellen's support, herein we wants to go overboard... We want to pamper salesperson.

^Truly automated
^Inbound Pre-Screen Leads
^Email Marketing make easy with- Flexible and customizable control, Optimized Deliverability via Cloud and with better securities, Reports analytics available to determine email campaigns success rate.
^Lead Scoring
^Email Headers A/B Testing
^Social Media Integration
^Blog/ ecommerce stores for easy tracking
^Drag-and-Drop Customizable Forms and Landing Pages
^Various other analytics which will in time to alchemy sales into By-Products*^
^U.S.B. has many more exciting features not listed here, such as Reputation Management, Sales Strategies and, how about a feature that has the "Oprah Effect" incorporated onto our platform!

If you love this kind of storybooks:-

[ www.youtube.com/watch?v=4PmhsPXR3DE ] and [ www.youtube.com/watch?v=4irBmAKNjAk ] -:
Watch the trailers of the storybooks, and try to imagine the outcome of the storybook... Not many people got it right.

Don't you just love U.S.B for keeping you in suspense as to what other BIG ideas we have in mind to scale the platform?

One slight-to-moderate value proposition that Tae R. LLP carries is the uncommon services such as reputation management (RMS). It was used by the crème de la crème only, when they need some "dirty laundry washed". Unfortunately, the age of technology spreads bad publicities at the speed of light, and for the person stranded in the bad light felt that the remedies such as RMS, were too pricey. U.S.B. feels that a salesperson, being in the frontline and also representing a company, should have a good standing reputation online and offline, hence, we are going to, at an affordable price range.

Advancement in Technology has bought about a heap of fun, socializing, business productivities that we could not do without such technology in place.
U.S.B., being a platform that is No Ordinary, and with a team of womentrepreneur is indeed a valuable asset that end users may rely on for sales results*^.

+ 2013 SaaS-based CRM system sold went up by 40%.
+ In the recent Gartner report Market Share Analysis:
+ Customer Relationship Management Software, Worldwide, 2012 published April 18, 2013 the authors provide insights into why the worldwide CRM market experienced 12% growth in 2012, three times the average of all enterprise software categories Gartner cites demand they are seeing from their enterprise clients for CRM systems that can help acquire customers, analyze and act on customer behaviors, and increase all-channel management performance. 
+ Big data inquiries are also increasing in CRM, driven by the interest enterprise clients have in getting more value from social network data and interactions.
+ The CRM worldwide market grew from $16B to $18B attaining a 12.5% growth rate from 2011 to 2012.
+ 80% of all CRM software in 2012 was sold in North America and Western Europe.
+ North America CRM sales grew 16.6% from 2011 to 2012. 
+The highest growth regions of CRM sales between 2011 to 2012 included Greater China (26.9%) and Latin America (24.3%).

(Source____ www.forbes.com/sites/louiscolumbus/2013/04/26/2013-crm-marke... )

+Do you see saturation in the market? We see opportunities, especially with our valued-added "magic" incorporated in the platform.

+ Does the Market Share seems a over saturated?
+ Let’s take a look at:
+ [marketshare.jpg and marketshare2.jpg]
+ The answer is "not at all".
Reason being...
+ [Picture1.jpg and Picture2.jpg]
+ The boxed up details are the top factors that may affect U.S.B. It shows the aggregate growth of these industries by total revenues from year 2010 to year 2013. And, it shows the aggregate growth of these industries by percentage of growth rate from year 2010 to year 2013, from Picture1 and Picture2 respectively.
+ These industries which potentially requires U.S.B. services are still growing, which increases our market size in a indirect manner,

(Please see attachment for Disclaimer on alchemy of sales numbers into By-Product)

For One:
Selling is no longer only about picking the right products that consumers need. Most consumers have already done their own research before approaching sales representatives.

Time has change. Human beings, you and I, have change. Selling processes... Whether we like it or no, has also change. Have you ever bought anything without even knowing the real motivation behind the purchase? Well, sometimes, it is the entire buying experience with the salesperson and/ or the interface of the web portal (if the purchase was done online) is pleasant.

If you do agree with the above statements, you are agreeing that this is one of the many keys to successful selling.

This sacred key(s) is what we want to share with subscribers of our SaaS platform.

For Two:
In the 143sec video:- [ www.youtube.com/watch?v=dAoRmrqvr4s ], Rayniee showed to Hellen, and we came to an unanimous decision to attempt removing stigmatic view that popping a pill kills the stress at work i.e. a stressed and burned out salesperson has not meet sales target, and the closing is near, therefore he/she could feel the anxiety of pile up bills, would possibly visit a practitioner for anti-depressants. U.S.B. has began to approach as many OTA (Occupations Therapy Association) as possible, to work with us in various ways to propagate the fact that mild depression does not equates to mental illness. Not neglecting the other OTA's hazards as well.

For Three:
In relation to point two, the cold hard truth is:- Most of the time when a salesperson under-perform, he/she may be ask to leave the company. This often caused him/her to be disgruntle, and it affects the morale of the other colleagues.

Salespersons tend to feel the blues, not only on Mondays. In extreme cases, these under-performing staffs may even suffers from depression. Yet it is quite an irony that majority of the salespeople who left a company, will seek for another sales role with other companies, in hope that the change in environment will turn things around.
[5xmore.png] If it cost 5Xs more to attain than retain a customers... The migration of salespersons from company A to B to C... not only causes an increase in recruitment monies, advertisement and time, but how about customers who choses to follow the salesperson who is leaving? Isn't this a vicious cycle?

+ [Pic 5.jpg] reflects the reality of IT advances- The good- Everyone gets access to information via countless of different communication vehicles so decisions could be made in a timely and fairly unbiased manner. The bad- With the speed of information spreading like wild fire, masking of authentic IP Addresses, competitors may hitch on such opportunity to smear others' credibility. Hence, we will be providing such Reputation Management Services for end users.

+ We nearly hate to say this. Some solutions are in the problems itself, an the opposite is true [Refer to 'Problem Definition- Point no 2's 143 sec video: Maketing of Maddness Trialler]

+ Honestly, we were very excited to find the remedy to a non-invasive way to problems. Initially, we were sceptical about this Med-Tech... So we trial and error it. It is fabulous!

+ "It is so fantastic that Rayniee will be taking on 2 intensive courses this year, to study it, and with her selective unstoppable defiant characteristic, I'm positive that Rayniee will bring into being a improvised modern Med-Tech."

Below is a profile of our target customers:
+ Age: 25 to 55 years old
+ Location: Any- Our geolocation inbound leads, to ensure the high accuracy of inbound leads captured
+ Occupation: Salesperson/ Internet marketeers are welcome.
+ Language: We hope to be able to have multi-language as an advantage- English , then Chinese, and the rest follows.
+ Being able to speak and understand Mandarin, and some of its dialects is considerably an edge for us, because it enables us to be able to communicate with our potential clients.
+ Activities & Interests: Basic internet surfing knowledge and interest are about the only requirements one needs, to be able to utilize U.S.B.
+ Business size: Most sales-related personnel regardless a one-man show or not.

+ Honestly, it is for almost anyone who needs to organize their Life around their work...

+ Advancement in Technology has brought about a heap of fun, socializing, business productivities that we could not do so, or as efficiently, without it.
+ "U.S.B., being a platform that is No Ordinary, and with a team of womentrepreneur is indeed a valuable asset that end users may rely on for sales results*^." - A man in his late 30s, and a father of 2, was in hope that he could be part of our team.
+ "To me, I feel like I'm am selling an intangible impossibility becoming surreal..." Rayniee
+ "We have to continue to improve and keep up. Technology is an neverland- never stop advancing, and when on cloud, be sure to have a safe landing- IT security. Prioritize it."

+Could the value proposition be us, the team and our efforts involved to be unique?

+ 7,255,188,293 people living on Earth
+ USA’s population is the third largest on Earth- 322,583,006 (WOW)
+ 14,068,190 salespeople presents a humongous pool of potential sales for U.S.B.
+ 49,405 sales jobs currently available tells us but provide little information about the turnover for sales jobs. (Refer to "Problem Definition section". High turnover may hurt a company's P&L, and we hope to change this!
+ We want to develop a multi-language platform with English as the primary, and Mandarin, French, and others.
+ Reason for choosing Mandarin as our second priority, is largely attributed by the fact that: China has the largest population in the world- 1,393,783,836, and this figure has not taken Hong Kong, Macao and Taiwan (WOWWW) into considerable yet.

These figures are correct at the time when U.S.B. formal proposal was in-progress.
www.worldometers.info __ www.indeed.com/

Our revenue model is very simple, and there are only 2 kinds- monthly subscriptions and payments for professional services (only for existing monthly subscribers) at ad-hoc.

In the United States alone, we have 300 and counting competing products.

Based on our own conclusion, we refer our competition as competing products because we have found plenty of them to be white-labeled, henceforth they provide the same services with slight differences in their interface. In this category, our real competitors are the white-label’s developers.

Our indirect competitors are (according to our own definitions and conclusions, which may not represent our competitors in the most appropriate manner), the known names which provides solutions for campaign emailing and other interesting features. Their core business and revenue comes from providing mass email marketing with contact management and auto respondents etc. Among these products, we are bias towards a few neater and stronger branding, as compared to the others in the same category. Two of which are getresponse.com and socialcentiv.com

Here comes our love-hate direct competitors (which initially U.S.B. was suppose to have become).
+Hubspot
+Marketo

The first advantage that came to mind was having a chance to learn from the big players and/or our major competitors in the market. [I was being nudged, and I suddenly realized that my comprehension skill might have deteriorate at this hour of the day.]

+ We feel that being able to "truly automate sales" is our key advantage. We did search for providers who provides what we going to, although there are a handful of good sites, but they are a concise provided [let's use Reputation Management for instance, there are few some good providers available, but they are concise to the point of solely being a RMS' specialist, whereas U.S.B. is re-revolutionizing sales and marketing automation, productivities, Med-Tech, OTA all together under one roof, at an affordable price]

+Whether we code our own platform from scratch, or modify a 'skeleton' platform, it is going to be challenging, but advantageous as we can ensure our users find the interface and features are easily to apply and use. We had been trapped in a maze while trying out a competitors' site.

+ U.S.B. aims to be in a moderate to high touch relationship with our users, since this platform is done for them, we shall get their feedbacks and advices as to how we can improvise when the time comes.